Wednesday, July 30, 2008

How Web and Print Design Differ

One will realize that prior to the advent of computers and Internet, print designing was the only known career! Thus web design came much later and is evolved from the discipline of graphic designing. The words graphic, print, and web design are really synonyms of the same creative art that goes into building an attractive or aesthetic multimedia presentation. Of course, if one thinks a little bit, there is surely a thin hairline between these terms and each seems to have evolved into a specific work culture.

Print or Web, a Tug-O-War?

There is always a little tiff between these two jobs though we should consider it to be unnecessary! Let us look at it in another way. The traditional "print designer" was always an artist. The graphic or web designer of today is more a technically oriented "mathematician" who calculates and solves designing problems. Nevertheless, both have, repeat, evolved from the earlier print designers. It is like Human Evolution where time necessitated a slightly different school of thought to incorporate the growing needs of the human race. There need not be this tug of war as one discipline complements the other in bringing about a high degree of combined creativity!

Analysing the Two Cultures

Look at it from another viewpoint. Taking an hypothetical company the CEO hired two individuals on the advice of the Consulting firm. Each manager was qualified and experienced in print design and web graphic design respectively. Everything worked out well and the jobs were progressing to the satisfaction of the companies profit margins and forecasts. Then a couple of tricky assignments came up that involved both print design and graphic illustrations. The two disciplines were confused and the CEO had to intervene and insist on their working closely together. Though it should have been the easiest thing to do the designers could not arrive at a mutually satisfying conclusion with the result that the project was delayed and an ultimatum issued by the customer to offload it to some other company. The teamwork expected was surely missing and therefore the job turn around time was not met. On analyzing the problem it appeared that the print designer could not translate the graphic designer's colour chart into a hard copy. The computer graphics can always be very different from the actual printing process and whatever standardization one uses for adjusting the monitor chromatic configuration may still vary with the practice! If the web graphic designer had some knowledge of the printing process and its limitations the process could have followed a smooth execution.

Hire both disciplines if budget allows!

Whenever one hires a print and graphic designer the possibility must be probed of training both in their colleagues' expertise as well. It does no harm if there is a bit of overlapping since common knowledge will always help in solving intricate problems and one also has the flexibility of each designer temporarily executing the job of the other in case this becomes necessary!

Wes Towers runs Omnific Design, a strategic graphic and web design studio based in Wyndham, Melbourne, Australia. Check out their website here: http://www.omnificdesign.com.au

Tuesday, July 22, 2008

Creative Ideas for Logo Designs

A creative logo designer will need a computer, digital camera, printer, and design software to get started. But outside of these expenditures, start-up costs are minimal, as are the ongoing fixed overheads to operate the business because the designer can work from home and the majority of jobs can be serviced using e-mail and fax. The better known the designer become for the incredible design work and logos that perfectly describe what they represent, and the more well-known the customers are, the higher the fees will go.

The design development is generally the next stage in a creative logo design process. Here designs are composed with images from our investigation to create some logo design creative ideas.

The first creative ideas that the designer think of are not usually the most original. The reason they are already in the imagination is because the designer have seen them before in some form or other.

The best logo design creative ideas are those that the designer discovers by trial and error through composing the images from the investigation.

There are many composition techniques that the designer can use to help the designer to generate the logo design creative ideas.

Techniques, such as welding, tiling, subtraction, layering and framing the images often give rise to creative ideas with more subtle layers of meaning.

When bringing the creative logo design idea to life, the designer want to make sure this is done the right way; using the technical experience of a design firm specifically geared for inventors. This means using mechanical engineers, industrial designers and a company like Design My Creative idea which always remembers the designer are trying to get the creative logo design to market. This keeps the creative logo design consistent by using a single company, making the invention more professional and marketable.

Simple, Efficient & Effective Invention Partner

In conclusion we can say that regardless of where the designer are in the design process, save time and money by ensuring that the creative logo design, packaging design, branding and website are created by the use of a creative design idea. Companies usually act as the designer's silent partner throughout the entire process, taking no royalties and allowing the designer to retain control of all aspects of the invention. The services are clearly defined and our desire to work with the designer every step of the way ensures the designer's invention's utmost potential. We at creative logo design truly reaches the clients with success, with the belief that the more successful the designer are, the inventor, the more successful we, the designers product design firm, will be as well.

Erica Mike wrote this article on behalf of Mighty Logo Designs website. For more information on very low priced logos and brochure designs, you can visit mighty logo design.

Find more information about cheap and best logos here.

Tuesday, July 15, 2008

Five Easy Steps to a Great Corporate Logo

Corporate identity is the masthead of your company, communicating your business strengths, values and customer service philosophy wherever it is experienced. It is the essence of consumer communication that will run through everything from basic stationery and product literature to media advertising and your complete presence online - it's the single mark that will distinguish you from the millions of companies worldwide.

When creating your logo there are a number of factors to consider in this 'fast paced' digital age.

1. Before putting pencil to paper or starting up a professional design package, The most important factor is understanding your business objectives! Take the time to fully understand your business aims, jot down some words that represent what your customers will come to expect from your company. Make notes on colours that summarize your outlook and reflect the your personal nature, or the nature of organisation. Do you want to stand out sharply against your competition, do you want to be more subtle, sophisticated? Always take the time to reflect back to your business plan and key words, is your colour palette representing your business? And remember its not just about finding a foundation that would please your eyes, but understand the process from a customer's point of view. By working through this stage you will begin to get a feel for the foundations of your brand, a foundation will start building on. You might find that creating a mood board filled with cuttings of competitor logos and popular brands will help stimulate creativity.

2. During the previous process you will have naturally become inclined to a certain colours and logo types on your mood board. You will have seen many styles of logo, some very simple, some very clever and some that you wish you had as your own! Use this inclination to let your creative process start thinking about shapes and concepts that might reflect your business in the form of a logo. Do you see shapes, or a typographical logo, something colourful, something intricate or something simple? Again make notes on jot shapes, try not to focus on one idea to much, or spend time refining an idea, just play with your intuition and let your natural creative process run its course.

3. Now is the time to start molding your ideas in to something more comprehensive but we have one more process before we launch our design package. Now is the time to take a critical look at your marketing budget and how you intend to promote your business. Are you planning to be an online business with very little use of printed literature? Or are you a bricks and mortar business and will need printed promotional literature? Its very likely that you will be somewhere in between. The reason you need to understand your marketing plan is so you can develop your logo in the correct format. If you are an online business then creating a full color logo is not a problem, but having to reproduce a full colour logo on paper can become expensive on short print runs. Alternatively if you plan to use your logo extensively on printed literature, can you afford full color printing? A printed logo must also work at various sizes, but also in single colour, 2 color and full color depending on the type of literature. Understanding your budget and marketing objectives will help you to refine the type logo you will require.

4. Using all the information and research that you have gathered, you can either choose to put this information in to a written format and present it to your graphic designer to be worked into a unique design, or if you are a proficient user of Adobe Illustrator and Photoshop, you can proceed to developing your concepts into a more tangible design.

5. Logos are not the final say in your branding! The application of the logo to printed literature and online marketing will really seal your corporate identity and brand style. For this you will need to approach a branding company as they are experienced in creating corporate brand strategies and making sure your business objectives are reflected in your marketing material.

Aftab Ali

Founder of Reach BCS - Brand Communication Solutions

aftab@reachbcs.com

http://www.ReachBCS.com

Saturday, July 12, 2008

Tips on Logo Designing

First, you have a plan how to make a logo and good attract to your client then you have to create a logo for your site; a very miniature logo to be specific. The size of the logo should be 16x16 pixels. Logo designing and graphic designs are all part of web designing services. As your website your E-commerce, the logos are very important. The logos are original and unique as the target particular web page. The logos should be effective enough to attract the target traffic for that particular website. The best way to vicious circle the client is to include both the animated and temperate samples in the catalog.

The first step in the process is choice a good domain name, which is never easy, but as I want to include the text 'logo design' within the web address. A resourcefully designed logo can really give your business a jump start and help your business get the consideration and clients required to be successful. The mail point design your logo with the right uniqueness will effectively succeed your company visibility, credibility and inexorability. Designers like the way flash can distinguish a website look. This is important; a homepage should always have impressive that's outstanding to users. I don't mind you want users to remember a loading time. Fascinatingly, research shows that website viewers are more likely to look at text before images. Many would dispute that Flash is best for design.

Functionality is an essential part of successful design. It's predestined to solve problems and make things easier. It doesn't ignore its users. A good web designer can create an HTML site that looks as impressive as a full Flash site. Using some unremarkable banners or animation melodiously makes an impression without limiting usability. A well-designed site should be a total solution for the client, the business, the user, and the search bots. Make a good logo how to point care -

1. This ensures that your logo design stays at the forefront in the mind of your potential clients and that they will mind of you the next again they have a need. This ensures that your logo will spread the message about the distinguishing characteristics of your business.

2. This helps you to distinguish your company or industry from its competitors. For example, if everyone in your industry uses a particular symbol, like the case of travel agencies who often use globes in their logos, try to use something else - this will make your logo look different and uncommon. This can be portrayed in the choice of quality of the graphics, the printing and the paper on which your materials are printed.

3. This will ensure that you do not require redesigning your logo in just a few years and that your investment and equity used in your logo design will be lasting. This is just not in terms of hue, but in terms of value as well, so that it translates well either to black and white or gray scale, enabling even colorblind people to see it. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.

Priya Singh wrote this article on behalf of E-Commerce Website Template For more information on Free Web Page Headers discount website template and logo tips for visiting worldwide you can visit besttemplatedesign.com